Brightcove Offers Content Exchange for Publishers

Cloud content service provider Brightcove has launched a content exchange initiative that will bring together vast libraries of video and images and make these available to media publishers.

The new initiative has been mounted in partnership with companies such as AOL Video, Diagonal View, Internet Video Archive, NewsLook, ScreenPlay, Inc., and Touchstorm, who are making their content libraries accessible to publishers through the Video Cloud online platform.

This service opens up new distribution routes for partners to offer their content to media industry customers around the globe and gives media publishers the chance to expand and enhance their digital content without having to produce expensive in-house video.

Brightcove's role in this arrangement is to manage the relationship between partners and publishers, while the sharing capabilities of Video Cloud allow content owners to control the content and share this with specified publishers. AOL Video, the first partner to come on board, claims to have already benefited from the service.

Chris Johnston, director of technology partnerships at Brightcove, said: "Most media publishers have limited resources to scale in-house video production, making it prohibitively expensive to satisfy viewers’ constantly-growing appetite for fresh content. The Brightcove Content Exchange initiative makes large amounts of relevant, professionally-produced video content easily available and facilitates multi-party revenue-sharing arrangements."