A WARC advertising report has found that advertising spend by national news brands has fallen by 6.8% in the first quarter of 2015.
The fall in advertising spend by national news brands means that it is the worst performing market, according to the report.
Overall, UK advertising spend across all sectors grew by 8.2% to £4.7bn.
Regional news brands also saw a fall in ad spend, with a 2.3% fall year on year to £295M.
Other sectors, including television, internet and radio saw ad spend increase in the same period.
According to the WARC report, national news brands saw an overall 6.8% decline to £311M.
However, digital ad spend rose by 7.4% to £50M for national news brands.
Regional news brands recorded a 17.6$ increase in digital advertising spend, to £46M.
However, print ad spend was down 5.2% to £250M for the same period.
Magazine brands saw ad spend fall by 3.9% to £216M in the first quarter of 2015.
Digital ad spend for magazines, however, increased by 11.5% to £59M.
Print ad spend for magazines fell by 8.6% to £157M.
Television recorded its highest ever advertising spend quarter. It saw a 11.5% increase to £1.22bn.
Radio also saw an advertising spend rise of 8.2% to £122M, while Internet ad spend was up 12.8% to £1.9bn.
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