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Steve El-Sharaway, head of innovation at Ezyinsights, said: The Friends and Family change was, initially, a concern for publishers who feared a fall in referrals, but despite the change, engagement levels have risen.
In effect, Facebook said a publishers audience sharing its stories would be valued more highly than a publisher sharing that same content itself, no matter how many Facebook fans it may have.
Despite publishers fears, that seems to have benefited them. People love sharing news and trust it more when its shared by friends, so it does make sense. Publishers content might not appear as frequently in their fans feeds, but people sharing content seems to have helped, partially at least, to fill the void.