INDUSTRY
INSIGHTS
PUTTING KNOWLEDGE
AT YOUR FINGERTIPS
KNOWLEDGE IS POWER
THE PROVISION OF MARKET-LEADING LEVELS OF DATA, INSIGHT AND INTELLIGENCE IS CENTRAL TO WHAT WE DO.
Understanding shopper behaviour at the point of purchase, latest consumer and category trends are all central to refining the future circulation marketing plans.
Our information sources range from shopper panels, transactional data as well as brand-specific focus groups. Our reporting suites can be tailored to your own individual needs with both regular and bespoke analysis provided for you, through your own unique online portal for ease and timely access of such information.
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FREE GUIDES & REPORTS
CLICK ON THE LINKS BELOW TO DOWNLOAD OUR FREE GUIDES AND REPORTS.
GUIDE TO THE UK NEWSTRADE
A comprehensive guide to the UK newstrade including the numerous facets to the supply chain.
BARCODE & ISSUE NUMBERING GUIDE
Industry best practise guidelines for barcoding and issue numbering of magazines, partworks, collectables and promotional vouchers.
COVERMOUNT GUIDE
Industry best practice guidelines for covermounts and promotional gifts.
VOUCHER GUIDE
Industry best practice guidelines on vouchers and coupons to assist with the of running successful promotional schemes.
LOGISTICS CODE OF PRACTICE
InterMedia code of practice: the standards that publishers’ printers and outworkers will provide to wholesalers and freight forwarders.
