INDUSTRY
INSIGHTS

PUTTING KNOWLEDGE
AT YOUR FINGERTIPS

KNOWLEDGE IS POWER

THE PROVISION OF MARKET-LEADING LEVELS OF DATA, INSIGHT AND INTELLIGENCE IS CENTRAL TO WHAT WE DO.

Understanding shopper behaviour at the point of purchase, latest consumer and category trends are all central to refining the future circulation marketing plans.

Our information sources range from shopper panels, transactional data as well as brand-specific focus groups. Our reporting suites can be tailored to your own individual needs with both regular and bespoke analysis provided for you, through your own unique online portal for ease and timely access of such information.

KEEP IN TOUCH

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FREE GUIDES & REPORTS

CLICK ON THE LINKS BELOW TO DOWNLOAD OUR FREE GUIDES AND REPORTS.

GUIDE TO THE UK NEWSTRADE

A comprehensive guide to the UK newstrade including the numerous facets to the supply chain.

BARCODE & ISSUE NUMBERING GUIDE

Industry best practise guidelines for barcoding and issue numbering of magazines, partworks, collectables and promotional vouchers.

COVERMOUNT GUIDE

Industry best practice guidelines for covermounts and promotional gifts.

VOUCHER GUIDE

Industry best practice guidelines on vouchers and coupons to assist with the of running successful promotional schemes.

LOGISTICS CODE OF PRACTICE

InterMedia code of practice: the standards that publishers’ printers and outworkers will provide to wholesalers and freight forwarders.

INTERNATIONAL TRADE AND LOGISTICS

Intermedia guide on the key distribution rules and regulations that must be adhered to in export territories.