Martyn Newton
Marketing Operations Director
The provision of market-leading levels of data, insight and intelligence is
central to what we do. Understanding shopper behaviour at the point of
purchase, latest consumer and category trends are all central to refining
the future circulation marketing plans.
Our information sources range from shopper panels, transactional data as well as brand-specific focus groups. Our reporting suites can be tailored
to your own individual needs with both regular and bespoke analysis provided for you, through your own unique online portal for ease and timely
access of such information.
Click on the links below to download our free guides and reports.
A comprehensive guide to the UK
newstrade including the numerous facets
to the supply chain.
PDF (509kb)
Industry best practise guidelines for barcoding and
issue numbering of magazines, partworks,
collectables and promotional vouchers.
PDF (683kb)
Industry best practice guidelines
for covermounts and
promotional gifts.
PDF (303kb)
Industry best practice guidelines on vouchers
and coupons to assist with the of running
successful promotional schemes.
PDF (962kb)
InterMedia code of practice: the standards that
publishers’ printers and outworkers will provide to
wholesalers and freight forwarders.
PDF (528kb)