Press Release – 12th February 2025

Antiques Trade Gazette Appoints InterMedia to Expand Audience Through Subscription Growth

InterMedia today announces their latest partnership with Antiques Trade Gazette (ATG) to enhance its audience growth through strategic subscription development.

This collaboration will see InterMedia leverage its advanced subscription and marketing fulfilment services to deliver innovative, direct-to-consumer subscription strategies that strengthen retention and expand ATG’s subscriber base.

By leveraging InterMedia’s expertise, ATG aims to optimise its subscription model, ensuring continued engagement with a dedicated readership across their weekly newspaper and digital news platform, while attracting new audiences simultaneously.

Matt Ball, Publishing Director at Antiques Trade Gazette says:

“The team at InterMedia are a group of top-notch professionals who are focused on assisting us grow our audience, and we are delighted to be partnering with them. The art and antiques market is a vibrant trade; we write about old things but new discoveries are made all the time!

We have big plans to increase subscriptions to our weekly newspaper and daily online breaking news service through digital marketing and working with InterMedia gives us the platform and support to make it happen.”

Through extensive analytical tools and comprehensive reporting, InterMedia will focus its efforts on optimising ATG’s weekly newspaper, which is supported by a dynamic digital ecosystem – including a website, email service, and a multi-platform app available on iPad, iPhone, Android and Windows devices.

Group Managing Director, John Bardsley shares his thoughts on the partnership:

“We are delighted to be working with the ATG team to bring Antiques Trade Gazette into our growing portfolio of print brands. Our teams have worked collaboratively throughout the onboarding process to ensure a seamless migration and we look forward to developing our partnership for the long term.”

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About InterMedia

InterMedia serves the growing circulation marketing needs of independent publishers.

We are now the UK’s leading provider of fully integrated circulation marketing and distribution solutions. We service over 80,000 subscriber calls and distribute over 3,000,000 copies every year across 86 countries.

We are forward-thinking with a wealth of experience allowing us to embrace the modern media landscape and deliver cost-effective solutions without compromising on quality.

About Antiques Trade Gazette

Antiques Trade Gazette is dedicated to serving the art and antiques community through unrivalled news coverage and analysis.

Published every week since 1971, Antiques Trade Gazette has a heritage of authority, integrity and accuracy at the heart of its reporting that make it the essential read for anyone with an interest in the fascinating world of art and antiques.

It is owned and published by Auction Technology Group, the operator of world-leading marketplaces for curated online auctions, seamlessly connecting bidders from around the world to around 4,000 trusted auction houses across two major sectors: Industrial & Commercial and Art & Antiques. The Group powers eight online marketplaces and listing sites using its proprietary auction platform technology, hosting more than 80,000 live and timed auctions each year.

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For further information, please contact:

getintouch@inter-media.co.uk

www.inter-media.co.uk

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