InterMedia LIVE: How to navigate the ever-changing publishing media landscape
Yesterday, The Curzon Cinema Victoria played host to the InterMedia LIVE 2023 event, driven by the UK’s leading provider of fully integrated circulation marketing and distribution solutions company, InterMedia Brand Marketing.
Designed specifically for Independent Publishers, the event saw esteemed guest speaker’s Andrea Davies, Non-Executive Chair of InterMedia, and Amanda Wigginton, Consultant AWC, open with a discussion surrounding the Permacrisis and the trends impacting Publishers both large and small, along with the building blocks to long term business success.
We heard from Jamie Wren, Commercial & Marketing Director at InterMedia, on all things newsstand, including the changing retail landscape, changing shopper behaviour, but also the many opportunities that exist to drive profitable revenues and improved efficiencies.
The Lifetime Value of a subscriber was brilliantly articulated by Abi Spooner, Strategy Partner at Atlas, along with hints and tips on how to Understand, Unlock, and Grow your Subscription Business.
Followed by an energised and creative overview of delivering killer covers, the all important three second rule and of course, the true meaning of a wet dog! Courtesy of Andy Cowles, at Cowles Media.
Last to the stand, but by no means least, Ian Maxted of MRC Print put into context the print and production marketplace with real insight into some of those all important marginal gains which are so important in today’s economic climate.
Perfectly rounding up the day’s events was first-hand feedback from our panelists, representing very different publications, but each with the common goal of serving their communities with quality content, goal setting and measuring performance.
Delegates provided fantastic feedback following the event, highlighting numerous hints and tips across key industry topics to consider and take back into their respective businesses.
If you would like to hear more, wish to register for future events, or chat to a member of our team, please do not hesitate to contact us on
getintouch@inter-media.co.uk.
The InterMedia Team at the InterMedia LIVE event, The Curzon Cinema Victoria
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