A new targeted advertising solution has been launched by Archant.

GoTarget Display is a mechanism that allows brands to get their marketing message in front of the most relevant local audience.

The launch of GoTarget Display comes as Archant expands its digital advertising offering.

Archant claims that the product has already delivered success to the University of Suffolk, Bang & Olufsen, and the Royal Norfolk Agricultural Association.

The company claims that the average 'click through rate' has seen a 400% improvement on the national average, and a 200% increase on what Archant saw for untargeted display in 2015.

Craig Nayman, chief commercial officer at Archant, said: “As part of our journey to become the best local media company in the UK, we are committed to delivering best in class commercial solutions, with our audiences at the heart of what we do. GoTarget is proof of our desire to continuously adapt this offering to meet the changing needs of our customers, allowing them to benefit from the unrivalled relationship we have with our highly engaged audiences as we sit in the heart of the communities we serve.”

Will Hattam, chief marketing officer at Archant, said: “GoTarget answers a strong need from customers for a simple and smart display advertising proposition. It demonstrates our commitment to digital innovation and ensures we are offering SMEs access to the cutting edge targeting methodologies and technology that can really help their businesses thrive.”