The Content Marketing Association has welcomed Bloomberg Media as its latest member.

The news comes after Bloomberg Media revealed it's expanded custom content studio, Kinection earlier this year.

Kinection has already launched campaigns for brands including Accenture, BMW, Glenmorangie, Oracle, Porsche, and UBS.

Head of commercial marketing at Bloomberg Media EMEA, Penny Bartram, said: “Creating intelligent solutions for clients is central to Bloomberg Media’s strategy. Kinection prides itself on developing strong relationships with brands to create content that informs, entertains, and enriches our unique audience of business and political leaders and high net worth individuals. We look forward to working closely with the Content Marketing Association and its diverse membership as this dynamic sector continues to evolve. The ability to learn from content specialists across different sectors, share best practice and explore new partnerships is an exciting prospect.”

Managing director at CMA, Clare Hill, said: “Bloomberg Media brings a unique perspective to our membership with its expertise in data intelligence. It’s great to end the year on a high with another media owner joining our community and we look forward to welcoming Kinection to share best practice with our members.”