Hearst Magazines UK have revealed a new look in how customers can access Cosmopolitans content, as the first brand to trial this approach.
Under the new Editor, Farrah Storr, Cosmopolitan will begin its transformation from the October issue (on sale now). The aim is to implement a new marketing strategy which will see a more modern approach to interacting with its consumers.
The new look will launch with Cosmopolitan UKs Snapchat Discover platform, following the success of Cosmopolitans global Snapchat Discover channel which has seen audience traffic increase by 70% and with some content shared above 200,000 times. Up to 12 stories will be published in each daily edition, available from 11am.
The magazine itself will also be introducing new content, with an increased focus on beauty, a new food and travel section, and fresh instructional fashion pages. It will also be available in a new midi size format.
It will also increase availability, being sold online through its website and on Facebook. As well as in shopping centres, cinemas, gyms, coffee bars, university campuses and places of work.
CEO of Hearst Magazines UK, Anna Jones, commented Cosmopolitan is an incredible brand which reaches millions of women worldwide and engages with them in a variety of ways. She also commented that the new marketing strategy is a way of getting our brilliant content out to an even bigger audience.
Farrah Storr also commented that Cosmopolitan has always been at the forefront of what modern women want and right now that is to lead a truly cosmopolitan list. Everything about the new Cosmopolitan will be sharper, smarted and bolder than ever before because thats what this generation of women are.
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