19th May 2016

Campaign magazine unveils new look

The new design aims to complement the redesigned website launched earlier in May.


The print edition of Campaign will also mirror all of the title's digital and social platforms.

The first edition of the new design features an exclusive story on David Cameron's partnership with M&C Saatchi for the government's pro-EU campaign.

Haymarket has said that the relaunched title will "provide a challenging and thought-provoking take on the week’s events, while striving to inform, inspire and entertain the whole marketing, advertising and media communities in equal measures."

The publisher partnered with creative agency adam&eveDDB to devise digital ad campaign 'Proud Parents' to promote the relaunch.

Global editor in chief of Campaign, Claire Beale, said: “The new Campaign magazine will better reflect the seismic shifts currently taking place in the industry while continuing to showcase some of the most bold and innovative creative work. In an extremely fluid and rapidly changing media landscape, Campaign will be offering the most forward-thinking insights and analysis that can inspire and help the creative community to drive business growth.”

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