Join our team

We look forward to receiving your information and cv regarding a role with InterMedia

Upload your CV

Contact us

Unit 6 The Enterprise Centre
Kelvin Lane, Crawley,
RH10 9PE

26th May 2016

Economist and Guardian to launch VR apps

The two national titles are to launch their own virtual reality apps.

The VR apps will provide users with 360 videos and a scaled-down VR experience.

The first VR experience launched by The Economist used computer generated graphics to recreate a destroyed museum in Mosul, Iraq.

Users of the VR app will be asked whether they have a headset - the content they are shown depends on their answer.

Tom Standage, deputy editor at The Economist said:  “In launching it for public release we knew the experience needed simplifying, it needed a straightforward narrative path, rather than a full interactive experience.”

The Guardian has launched a VR app separate from it's main app, as it was too technically complicated to merge the two.

Using a 6x9 experience, The Guardian's VR app can be used either with or without Google Cardboard.

Co-founder and CEO of Visualise, the company which helped to develop The Economist's VR app, Henry Stuart, said: “It’s so that people can view their content in a trusted and controlled environment. It’s already a difficult process looking for good content on existing platforms like Facebook 360 and YouTube 360. There’s a lot of crap, and there’s going to be even more because of user-generated content.”

The Economist has yet to find a way to monetize VR.

Keep in touch
Get our free weekly retail
newsstand report
Enter your email below for our free weekly retail newsstand report, InterMedia updates and relevant industry news. You
can easily unsubscribe at any time. Click here for our privacy policy.
Get in touch

Unit 6 The Enterprise Centre
Kelvin Lane, Crawley,
RH10 9PE

Registered in England & Wales: InterMedia Brand
Marketing Limited. 07256268. Registered Office: North
Quay House, Sutton Harbour, Plymouth. PL4 0RA
Subscribe today
Enter your email below to subscribe
for InterMedia free weekly newsstand
reports, updates and industry news.
You can easily unsubscribe at any time using the link at the
bottom of any of our emails, or by emailing us. Click here
to read our full privacy policy.
Part of the InterGo Group
The InterGo group work together
seamlessly to connect and deliver
brands to consumers.
© 2021 InterMedia Brand Marketing Limited. All rights
reserved. InterMedia is a trademark of InterMedia Brand
Marketing Limited. All content, trademarks, artwork and
associated imagery are trademarks and/or copyright
material of their owners.
We love cookies
This website uses cookies based on your browsing activity. By continuing
to use this website you consent to our Privacy Policy and Cookies Policy.