It will open its content to more than 200m monthly active users across Northeast Asia.

Following FT’s launch on WhatsApp last year, which saw daily free-to-read articles and Brexit updated, joining Line will enable FT to reach out to Northeast Asia. Line is a similar concept to WhatsApp and Facebook Messenger, and the most popular chat app in Thailand, Taiwan and Japan.

Head of Audience Engagement at The Financial Times, Renee Kaplan comments, “This move is part of a broader engagement strategy to reach audiences – both subscribers and new readers – wherever they are. Line will allow us better serve our audience in Asia, which has been growing steadily since the launch of the FT’s Asia edition in 2003”.