The deal is with Futures tech brands, including T3 and Techradar, and will range from social media, event sponsorship and advertorials.
Continental tyres are a German automotive manufacturing company that specialises in tyres, brakes and automotive safety. Founded in 1871, they have since have won countless awards and are considered one of the world leading automotive suppliers.
In celebration of Techradars new Car Tech channel being launched, Future will be bringing Continental on their Car Tech Week, which takes place from 28
th September til 4
th October 2015. They also have plans to deliver a series of joint special Driving Upgraded articles and Continental will be the headline sponsor for the T3 Awards 2015.
Futures Content and Marketing Director, Nial Ferguson, comments: The T3 Awards celebrates the very latest in cutting-edge technology so we are delighted to be partnering with Continental, who have a phenomenal track record in developing cutting-edge products of their own through a continual focus on technology and innovation.
Marketing Communications Manager of Continental Tyres, Peter Robb, also comments: Continental Tyres is delighted to be partnering with Future for the T3 Awards. Innovation in high technology products is a core part of our business and we see the T3 Awards as the perfect fit, celebrating the latest in cutting-edge technology.
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