6th October 2016

PPA Direct Customer Awards shortlist revealed

PPA have released the full Direct Customer Awards 2016 shortlist.


The shortlisted brands are as follows:

Offline campaign of the year

Direct Mail, Radio Times, Immediate Media Co.

Hot Off The Press: Pushing The Limits Of Free Issue Inserts, The Week, Dennis Publishing

Spring Direct Mail 2016, Good Housekeeping, Hearst Magazines UK

Telemarketing Campaign WomenÂ’s Portfolio, Immediate Media Co.

Email marketing campaign of the year

Easter Sale With Not An Egg In Sight, Dennis Publishing

Filling The White Space: One-Time Digital Access, Bauer Media

Xmas 2016 Portfolio Campaign, Haymarket Media Group

In-magazine promotion of the year

A New Addition To The Family: The Launch Of The Week Junior, Dennis Publishing

National Retail Inserts, Archant

Stuff 200th Issue, Haymarket Media Group

US Christmas Carrier Campaign, Immediate Media Co.

Best use of data

Christmas 2015 Acquisitions Email Campaign, Future

Complete Your Collection, Immediate Media Co.

Dynamic Content Campaign, The Grocer, William Reed Business Media

Project Phoenix, Immediate Media Co.

Xmas 2015 Portfolio Email Campaign, Haymarket Media Group

Integrated campaign of the year

Good Homes Magazine At The Ideal Home Show 2016, Media 10

Land Of Hope & Glory: British Country Life, Country Life, Time Inc. UK

Secret Garden, Immediate Media Co.

To Infinity And Beyond, Dennis Publishing

Who Knew Father Christmas Was A Petrolhead?, Dennis Publishing

Best subscription promotion on a small budget

Christmas Gifted Bundle, Immediate Media Co.

Easter Sale With Not An Egg In Sight, Dennis Publishing

E3 Campaign: Pixel Adventure, Future

Digital marketing campaign of the year

Incentivisation, Immediate Media Co.

Pay-Per-Click Advertising, Archant

Remarketing And Paid Social Integration In Digital, Hearst Magazines UK

Customer retention strategy of the year

Quest For Retention Excellence And First Rate Customer Experience,MacFormat, Future

Retention Campaign, PORTER, The Net-a-Porter Group

Retention Series, The Grocer, William Reed Business Media

Rewriting The Rule Book: Upgrading Customers To Maximise LTV, Dennis Publishing

E-Commerce campaign of the year

Buysubscriptions.com Relaunch, Immediate Media Co.

Conversion Optimisation Tests, Hearst Magazines UK

Going For Gold, Dennis Publishing

Greatmagazines.co.uk Customer Journey, Bauer Media

William Reed Shop, William Reed Business Media

Customer direct marketing team of the year

Bauer Media

Dennis Publishing

Hearst Magazines UK

Immediate Media Co.

LRB

Customer direct magazine of the year

BBC History Magazine, Immediate Media Co.

Computer Active, Dennis Publishing

Good Housekeeping, Hearst Magazines UK

The Week Junior, Dennis Publishing

 

 
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