9th June 2016

Google AMP receives mixed reviews

Mixed reviews have been received three months after the initiative launched.


Google AMP is an initiative which allows for the fast-loading of article pages online.

Accelerated Mobile Pages (AMP) is still in it's infancy, but some publishers say that it is not driving much traffic.

AMP is widely considered to be Google's answer to Facebook Instant Articles, and is free to any publisher to use.

AMP is still being rolled out gradually to publishers.


Praise for AMP includes the fact that it is not demanding to incorporate into publishers' workflow.


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