16th September 2016

i Launches Ad Campaign

The first national campaign since its acquisition by Johnston Press.


The campaign has been created by Atomic London and will feature the strapline “Get in the know, in no time” adapted from their previous “Get to the point” line. The i will also be running a sampling campaign with this, where they will distribute 100,000 of complimentary copies in targeted areas across the UK, and a voucher offering a free week-long subscription trial for new and existing readers.

The campaign launched on 14th September, and will continue for the next three weeks. Johnston Press, Trinity Mirror and Newsquest titles will also feature full-page ads.

Editor at i, Oliver Duff, comments, “Seeing so many people turn to quality news providers, particularly in the aftermath of Brexit, has been fantastic, and we’re delighted to have recorded our highest ever circulation in July. This campaign will further enable us to engage more readers up and down the country, so the team is very excited about today’s launch.”

Founding Partner at Atomic London, Nick Fox, comments “i is a great example of a print title that continues to grow amid challenging conditions in the market, and a fantastic brand to work with. Our first campaign for the paper last year helped cement its position as the poster child for print media in the UK, and we will now build on that success by further growing its circulation in partnership with Johnston Press.”

 
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