18th March 2016

Independent Pushes Paid-For App

ESI Media is spending a six figure sum promoting the paid-for Independent app.


The Independent app is for both smartphones and tablet devices.

The promotion of the app comes after it was announced that the Independent print title was closing on 26th March 2016.

The Independent app was launched on 8th February 2016, and is available via Amazon, iTunes, Google Play, and directly from The Independent.

ESI Media describes the app as "fully curated, sectioned read, from its high-impact front page through an average of 100 articles each day including News, Voices (The Independent’s Comment section), Business and Sport, and featuring such esteemed editorial talent as Robert Fisk, Patrick Cockburn, Simon Calder and Grace Dent".

Christian Broughton, digital editor at the Independent, said: "The Independent Daily Edition is a brilliant new way for our growing audience to access our world-class quality journalism. As one of many innovations to support the growing demand for our content, the new app will deliver everything consumers love about The Independent in a way that fits their daily media consumption habits."

The monthly price of the app is £12.99, although readers will be able to sign up and get a free month.

Zach Leonard, media managing director at ESI Media, said: "This investment in both The Independent Daily Edition and its supporting marketing campaign is proof that, as a business, we are delivering on our strategy to build a truly global digital newsbrand. As we continue to grow our digital reach each day, the new app will only extend this further, whilst preserving The Independent values and brand."
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