The launch opens up new channels of communication to subscription clients.

Intermedia Brand Marketing Ltd, the UK’s only provider of fully integrated, circulation marketing and distribution solutions, today announces the launch of its new text messaging service, opening up new channels of communication for its growing portfolio of subscription clients.

Commenting on the launch, Commercial & Marketing Director Jamie Wren says: “We are delighted to be launching this exciting new initiative which will form a very powerful means of communication as we reach and grow the total audience of our brands.

"As phones continue to get smarter, text messaging is holding its own as one of the most popular features with a 98% open rate. As a complimentary marketing tool, our new text messaging service directly targets both new and existing subscribers with offers, renewal reminders, rewards and offers and can be strategically timed for maximum impact on-the- go.

"We are very much looking forward to working across our growing portfolio of subscription clients to ensure maximum reach and benefit.”