19th February 2016

Mail Online Sets New Daily Unique Browser Record

A new record average daily unique browser figure was achieved by Mail Online in January 2016.

According to ABC, the Mail Online saw 14.8M unique daily browsers in January 2016.

This figure is up 12% on the figure recorded in December 2015, and up 6% on a year on year basis.

Over the month of January 2016, Mail Online recorded 238.6M unique browsers.

This figure refers to different devices, rather than individuals.

30% of this figure were recorded in the UK, at a total of 70.8M.

The previous highest average daily browser was held by Mail Online, and was recorded in February 2015.

The previous record was a total of 14.7M.

The day with the most traffic was 11th January 2016, the day that David Bowie's death was announced.

Mail Online recorded 16.8M unique browsers on that day.

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