14th July 2016

Marie Claire strikes deal with Ocado

The women's magazine has launched an online beauty retail brand.


The brand is called Fabled, and has been launched in partnership with grocery delivery company Ocado.

Fabled will sell beauty products from high-end beauty brands featured in the magazine, including Bobbi Brown, Estee Lauder, Urban Decay.

The brand will be launched in August 2016 online, and will also have a flagship store in London.

The venture will be led by Amanda Scott, former head of buying for beauty accessories at John Lewis.

Scott said: "Our new venture perfectly combines the unparalleled brand authority and influence of Marie Claire with the ecommerce expertise of Ocado."

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