11th August 2016

Men's magazines audited by ABC

Increasing reliance on free circulation helps men's magazines.

Esquire magazine saw the biggest circulation growth in the men's magazine sector in the first six months of 2016.

The paid-for title was helped by the addition of free circulation copies.

The average circulation for the title was up by 14.5% to 64, 712.

Around half of these copies were free.

GQ magazine's circulation fell by 3.3% in the same period, however it printed twice the number of copies as Esquire.

Forever Sports saw a substantial growth of 12% to 101, 430 copies, while Men's Health saw it's average circulation fall to 180, 082 copies - a 7.1% decrease year on year.

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