Mini Vogue was launched on vogue.co.uk last Monday 2^nd August, with Bonpoint as an exclusive launch partner.

The publisher has said the production follows a growing demand for childrenswear content; it will focus on children’s fashion, from both high street and designer. However it will also feature fashion and beauty for mums (and mums-to-be), gift ideas and pregnancy advice.

Bonpoint’s Autumn Winter 2015 creative will be used within the section including MPYs, billboards, responsive home-fill and in-content ads. Sabine Brunner, CEO of Bonpoint, adds, “We are delighted to be working with Vogue.co.uk and supporting them on the launch of the new and exciting Mini Vogue”.

Lucy Hutchings, Editor of Vogue.co.uk, said, “This section opens up the site to a new audience and offers us the opportunity to work closely with brands who have previously had limited options for visibility on the site”.