The UKÂ’s six leading national newspapers groups will come together for the campaign, which will be published across their, combined, 18 titles.

The ad campaign was created by Holmes Hobbs Marcantonio (HHM), includes six unique adverts. It will be launched from 2^nd September, with the aim to remind people of the 36 million people that read the print edition each month - 46 million when all platforms are included. The idea is that it is hard to find any audience today that can devote its undivided attention. However its 40 second film argues newspaper readers are “receptive, engaged, and absorbed. Whether it is in our news or your advertising”, with the tagline, “Nothing works like news works”.

Newsworks are the marketing body of national newspapers and organization behind the campaign, Rufus Olins, Chief Executive, comments “Technology and the arrival of tech organisations has transformed the way all of us find information, which means the important role newspaper brands play can sometimes be overlooked. We felt it was time to remind people about the job they do and extraordingary influence they have over people’s opinions and decision-making”.

Although digital revenues are seeing a continual growth in revenue, with increased availability, newspapers still remain the highest source of ad revenue. Last year advertisers spent £1.37 billion on national newspaper brands, including 214 million on digital platforms, according to the latest AA/Warc figures.

Alfredo Marcantonio, a partner at HHM, also comments “National newspapers are now more widely read than they were in Fleet Street’s heyday. Not only this, but people are faithful regardless of format – they’d no more change their newspaper than their football team”.