The National Readership Survey launched in 1956 and covers 250 of Britain’s major newsbrands and magazines. September 2012 saw the launch of NRS PADD, which measures combined print and online audiences. Two years from this NRS PADD: Mobile was introduced. The surveys interview 32,000 adults over the course of a year, and more recently include readership data from Comscore’s web and mobile.

The latest results show 94% of UK adults read national newspapers and magazines (both online and in print), at least once a month. Chief Executive of NRS, Simon Redican, comments “The latest data shows the almost ubiquitous reach of published media” and that “advertisers have the opportunity to engage with 48.6 million adults every month across every platform, from print and PC to mobile and tablet”.

The Daily Mail and dailymail.co.uk came first, with 29.5 million readers a month, 19 million of these were on a mobile device. The Daily Mirror/mirror.co.uk, The Guardian/theguardian.com and The Daily Telegraph/telegraph.co.uk followed The Daily Mail (in their respective order) and all managed to top the 20 million mark.

For print The Sun came top with 11.8 million, and behind the Metro with 10.3 million.

Overall, the survey suggests there are nearly twice as many readers on smartphones and tablets compared to both print and desktop. However a few titles such as The Times and The Sun saw significantly larger views in print.

The National Readership Survey does not include Sunday titles in its list of combined PC, print and mobile readership.