22nd July 2016

NFRN Ends Price Cuts of Northern & Shell Titles

Beginning last weekend, the original recommended cover prices for the Daily Star, Saturday Daily Express and weekday editions of the Scottish Express will be reinstated.

Paul Baxter, NFRN Chief Executive, comments, “Halving the price of these titles may have given readers a great deal and there have been some sales gains as a result, but the move has never sat well with independent retails who have been concerned about Northern & Shell devaluing the market”.

“The NFRN have always believed that the newspaper market is fairly prices and we were pleased that rival tabloid publishers were not encouraged to enter into a circulation war. Reinstating the original cover prices and doubling retails terms is a move that will be welcomed by our members”.

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