3rd June 2016

Puzzler launches new dot-to-dot title

UK's leading puzzle creator has launched it's first dot-to-dot title.


The new title, called Creative DOT-to-DOT, was launched on 1st June.

Puzzler Media has billed the magazine content as 'relaxing puzzles for grown-ups'.

Puzzler Media's marketing director, Lynda Newland, said: "We’ve been publishing dot-to-dots in our mixed puzzle titles for over 40 years, but our consumer feedback and the wider market seems to be screaming out for a dedicated, creative connect-the-dots magazine and we’re delighted to add this title to the stable.

"There’s no doubt that like colouring-in, dot-to-dot is part of the growing popularity of mindfulness practices and people looking for low-tech ways of unwinding from hectic lifestyles.

“Our Creative Dot-to-Dot magazine will be an ideal stress-buster but people should expect something far more intricate and challenging than the basic line drawings we all grew up with.”

Dot-to-dot is one of the fasted growing puzzle genres in the UK, according to a recent announcement by WH Smith.

Adult colouring books currently account for 70% of WH Smith adult activity book sales, and make up eight of the top 20 selling books on Amazon.

Newland also said:  “A lot of people are speculating that dot-to-dot is the successor of on the colouring craze but it’s still early stages for the genre in relative terms, it’s certainly a popular addition and another wholesome book-borne pursuit that will promote mindfulness.

Puzzler Media's Creative DOT-to-DOT is a new monthly title, which will retail on newsstands at £2.99.

The title will be available at Morrisons, Tesco, WH Smith, and Sainsbury's.

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