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Unit 6 The Enterprise Centre
Kelvin Lane, Crawley,
RH10 9PE

1st December 2016

Red magazine launches sofa collection

The title partnered with Sofa Workshop to create a collection of sofas.

The collection was created in collaboration with the editorial team, led by Pip McCormac.

McCormac is Red Magazine's associate editor for living.

Each sofa in the collection takes it's name from the streets around the magazine's offices in Soho, London.

The sofas will be exclusively available at the Tottenham Court Road branch of Sofa Workshop, and online.

Group publishing director at Hearst Magazines UK, Jacqueline Euwe, said: “Red can reach affluent, influential and style conscious women on a scale that few brands can. Sofa Workshop’s premium positioning and ethos makes it the perfect brand-licensing partner for Red’s outstanding lifestyle content and unique aesthetic - we couldn’t be prouder of this chic collection. Strategically, this project continues our strategy of driving deeper engagement with our audience and unlocking non-traditional revenue streams.”

Marketing Manager at Sofa Workshop, Megan Holloway, said: "We're absolutely delighted to launch our new collection, designed in collaboration with the team at Red Magazine. The designs draw inspiration from classic shapes and have been perfectly reworked for modern living. The range showcases the very best of homegrown design and craftsmanship. And what’s more, each piece can be individually customised by choosing from our extensive range of 3,500+ fabrics so customers can create a sofa truly unique to them."

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