16th September 2016

SEAT & Cosmopolitan Co-Create Car

The limited edition car will be a version of the Mii.


The car was revealed on 15th September at Cosmo’s #FashFest in London (a 5-day festival of fashion) and was co-created by the editors and readers of Cosmopolitan.

The collaboration began in early 2015, and over the 18 months there have been contributions from Cosmopolitan’s global creative team, regional editors and readers across Europe. It follows on from the highly successful SEAT Mii by MANGO, which launched in 2015.

Senior Vice President, Editorial Director of Hearst Magazines International Kim St. Clair Bodden l, comments, “Cosmopolitan is the biggest, most powerful young women’s brand in the world, engaging and inspiring readers to achieve the fun, fearless lives they want. It has been incredibly rewarding to design the new Mii with all the bells and whistles that really personalise the driving experience, and I am looking forward to its unveiling at Cosmopolitan’s #FashFest in London in September.”

SEAT Global Marketing Director Susanne Franz comments, “The Mii by Cosmopolitan is designed to meet women’s needs in terms of daily usage. This new car goes beyond aesthetics, it is a functional vehicle where the design has a purpose. Cosmopolitan contributed to transforming the role of women in society and the Mii by Cosmopolitan aims to establish a fresh perspective on cars. The agreement struck with the world’s largest magazine brand for women gives us the opportunity to launch our most feminine car. The Mii by Cosmopolitan is a tribute to the modern woman.”
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