2nd June 2016

Swipe magazine launches

The magazine is aimed at the millennial generation.


Swipe magazine is aimed at 18 - 35 year olds - the so-called millennial generation.

The print magazine runs web stories in order to appeal to it's young readership.

Swipe was launched by two former Newsweek employees, Barney Guiton (editor) and Tom Rendell (publisher).

The first edition of the magazine was launched on 26th May 2016.

Guiton said: “Swipe is designed to appeal to millennials. There are a lot of 18-35 years olds, and people talk about them being hard to reach, but those are the people who aren’t part of that audience. It’s a silly term really, but it’s important because they are the first internet generation.”

Swipe is currently partnered with 80 digital publishers, including Vocativ, Business Insider, and the Memo.

The magazine takes web articles, edits them, then prints them. Each issue is broken down into sections including life, travel, technology, and politics.

Rendell explained: “[Millennials] are used to reading from a wide variety of sources online every day. In comparison to the web, a magazine focusing just on fashion or sport can seem narrow — we’re publishing a magazine that reflects the variety of the internet but still focuses on great stories and writing.”

The magazine intends to launch an e-newsletter in the coming weeks.

Currently, 20,000 copies are circulated in London only.

Keep in touch
Get our free weekly retail
newsstand report
Enter your email below for our free weekly retail newsstand report, InterMedia updates and relevant industry news. You
can easily unsubscribe at any time. Click here for our privacy policy.
Get in touch

Unit 6 The Enterprise Centre
Kelvin Lane, Crawley,
RH10 9PE

Registered in England & Wales: InterMedia Brand
Marketing Limited. 07256268. Registered Office: North
Quay House, Sutton Harbour, Plymouth. PL4 0RA
Accredited by ABC for reporting standards, providing our
publishers with data their suppliers can trust.

An associate member of The Professional Publishers
Association, with the common commitment of working
towards a prosperous multi-platform media industry.
Subscribe today
Enter your email below to subscribe
for InterMedia free weekly newsstand
reports, updates and industry news.
You can easily unsubscribe at any time using the link at the
bottom of any of our emails, or by emailing us. Click here
to read our full privacy policy.
Part of the InterGo Group
The InterGo group work together
seamlessly to connect and deliver
brands to consumers.
© 2021 InterMedia Brand Marketing Limited. All rights
reserved. InterMedia is a trademark of InterMedia Brand
Marketing Limited. All content, trademarks, artwork and
associated imagery are trademarks and/or copyright
material of their owners.
We love cookies
This website uses cookies based on your browsing activity. By continuing
to use this website you consent to our Privacy Policy and Cookies Policy.