10th November 2016

The FT increases property coverage

FT Property Listings is benefiting from increased investment.


New editorial content and a new website come as a result of strong demand for property coverage.

Since the beginning on 2016, readership of FT global luxury real estate coverage has nearly doubled.

The House & Home section of the title has seen an 82% increase in traffic, while advertising revenues in the sector grew by 17% year on year.

Jane Owen, editor of FT House & Home, said: “As the House & Home brand celebrates its 10th anniversary we continue to strengthen and grow our editorial offering. The bespoke journalism on FT Property Listings aims to provide regional snapshots and practical advice to our global readers, 42 per cent of whom own multiple properties.”

Chris Nardi, FT global luxury advertising director, said: “Property is a key sector for the FT, and consistent growth in ad revenues ensures we continue to develop our premium product, meeting the needs of both readers and advertisers. The listings site already has strong engagement levels, high return visits and sales conversion, but we see an opportunity to deepen that engagement with new editorial content.”

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