23rd February 2017

FT refreshes dashboard to promote archive stories

The new dashboard shows which archive stories are popular with readers.


This will, amongst other things, allow the title to promote popular archive stories on social media.

Although the dashboard was launched in summer 2016, it was only rolled out to the title's social media teams in early 2017.

The dashboard was built by Chartio, and allows the FT to see how readers are coming across archived stories.

US social media editor at the FT, Jake Grovum, said: "Part of the idea was to have a system in place for how we use older content. Before this, it was done ad-hoc if something was in the news.

"This is a way to have that content re-surfaced for us and a way to be alerted that something is of interest, so we can re-promote it and let people know we have a story on a particular topic and they might be interested in it because it's back in the news."

The dashboard allows the title to differentiate between three traffic sources; internal, search, and social.

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