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Unit 6 The Enterprise Centre
Kelvin Lane, Crawley,
RH10 9PE

10th October 2015

The River Group Nominated For PPA Digital Award

The River Group's work for Holland & Barrett has been recognised by the PPA Digital Awards.


Content produced by The River Group for Holland & Barrett's Free From range, which was launched in April 2015, has been shortlisted for the Retail Initiative of the Year Award at the PPA Digital Awards 2015.

 

Holland & Barrett's aim in 2015 was to become the UK's biggest retailer of Free From products.

The store increased it's Free From range to over 3, 000 products, and employed The River Group to produce engaging and authoritative content that would position Holland & Barrett as the UK's leading Free From retailer.

The River Group's aim was to make hollandandbarrett.com the go-to retail website for not only Free From products, but also Free From recipes.

With this goal in mind, The River Group produced a bank of bespoke, triple-tested and photographed recipes which could be suited for any occasion.

The River Group supported these recipes with video content, and a reference library of long-form copy.

The video content produced by The River Group was both educational and inspirational; the videos focused on handy hints for cooking in an allergen-free environment.

The River Group also included a case study in one video, of a Holland & Barrett director whose daughter suffers from extreme allergies.

"We are delighted to be working with River on our content strategy. They have, and demonstrate, a clear and comprehensive understanding of our business needs and how content can support our objectives. This has been borne out by the results we have achieved to date and we are now pleased to be working with them across category initiatives such as our Free From launch this year. It is fundamental to Holland & Barrett's success that we can work with such a partner, who truly comprehends how content can work across different touch points and consumer needs." said Tim Lawrence, Holland & Barrett's International Director of Customer Marketing.
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