3rd November 2016

The Sun boasts Snapchat successs

The newspaper reaches up to 1M users daily via Snapchat.

According to News UK's head of video, Derek Brown, The Sun is reaching up to 1M users via social media channel Snapchat.

The Sun is featured on Snapchat's 'Discover' section, which allows users to view media content from big name publishing brands.

Brown said: “It’s quite a different product. The people we tested were aged 16 to 23 and a lot of them were unaware of The Sun as a brand. A lot of them who had heard of The Sun were really surprised at what they found. They thought it was going to be about politics and opinion.”

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