Growing traffic has caused The Week magazine website to expand its editorial team to 12.

The Week magazine has been forced to increase its editorial team to a total of 12 people, having seen a record 2.2M monthly unique users.

The magazine has claimed that this is a quadrupled readership from it's launch four years ago.

In October 2011, The Week website was launched. In September 2013, it recorded 600, 000 unique monthly users.

The Week is funded entirely from display and native advertising, and by promotions via featured links.

Recently, The Week optimised its website for mobile browsers.

The printed edition of The Week celebrated 20 years in print in May 2015, and saw around 200, 000 sales in February 2015.

"The website takes the spirit of what we do in print and adapts it in such a way that it works online too. The magzizne is the master of curating and digesting the press, which it has been doing for twenty years now. Online we do some of that too, but we also work to add more depth to stories with lots of profiles, Q&A's and background briefings." said Holden Frith, editor of The Week online.

The Week saw it's printed edition in Australia close in 2012, but still runs a successful newsroom in the USA for both print and online products.

The Week donates all profits to The Heart of England Forest, owner of the magazine's parent company Dennis Publishing.