6th October 2016

Times launches new brand campaign

A new integrated TV and outdoor advertising campaign has been launched.

The campaign has been launched by both The Times and The Sunday Times.

The advertising focuses on the brands' core commitment to ensure readers are well-informed.

The campaign features iconic imagery from Times photographers.

The outdoor campaign began on 12 September 2016, while the TV campaign went live on 1 October 2016.

Catherine Newman, marketing and sales director of The Times and The Sunday Times, said: “The Times and The Sunday Times are bucking the trend in the newspaper market. Subscriptions to both papers continue to grow, the latest NRS figures show The Times’ readership is increasing and the title’s ongoing profitability points to a strong future for both readership and advertising.

"The ‘Know your times’ campaign aims to demonstrate how our titles ensure readers are not just informed, but well-informed, about the fast changing world we live in today.

"This new positioning is also important for our advertisers – quality content matters to our audience and the quality of our audience matters to us. We are trusted by our readers and have a deep relationship with them, which creates a valuable, premium environment where brands can connect with consumers.”
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