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Unit 6 The Enterprise Centre
Kelvin Lane, Crawley,
RH10 9PE

4th May 2017

Trinity Mirror launches InYourArea

Content will be hyperlocal and curated to user needs.

Trinity Mirror has launched InYourArea, a unique offering of localised and personalised source of news and information online. has a hyperlocal scale of detail - bringing a wealth of data for users that is highly relevant to their daily lives.

Everything from local news and traffic and travel to police updates and food hygiene ratings and more will be accessible in one place. combines and aggregates data in real time down to postcode level and the platform offers consistent, rich, real time information for each postcode without the dependency on needing a highly active community of contributors.

According to the publisher, is a stand-alone product whose algorithm relies on no single source and all sources are reputable and verified, ensuring that, unlike on social media platforms, no "fake news" publications can find their way into the results.

Darren Sher, Head of Emerging Products at Trinity Mirror, said: "There is a wealth of hyperlocal news, data and information in many different places, but it's fragmented and difficult to access in a user friendly way. InYourArea will change that. It has the potential to be for local news and information what search engines were for the internet: a gateway to vast amounts of data and information that is currently hard to access but highly relevant to people's lives.

“InYourArea will breathe new life into local news and information, making it more discoverable, relevant and visible than ever before.”


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