4th May 2017

Trinity Mirror launches InYourArea

Content will be hyperlocal and curated to user needs.

Trinity Mirror has launched InYourArea, a unique offering of localised and personalised source of news and information online.


InYourArea.co.uk has a hyperlocal scale of detail - bringing a wealth of data for users that is highly relevant to their daily lives.

Everything from local news and traffic and travel to police updates and food hygiene ratings and more will be accessible in one place.

InYourArea.co.uk combines and aggregates data in real time down to postcode level and the platform offers consistent, rich, real time information for each postcode without the dependency on needing a highly active community of contributors.

According to the publisher, InYourArea.co.uk is a stand-alone product whose algorithm relies on no single source and all sources are reputable and verified, ensuring that, unlike on social media platforms, no "fake news" publications can find their way into the results.

Darren Sher, Head of Emerging Products at Trinity Mirror, said: "There is a wealth of hyperlocal news, data and information in many different places, but it's fragmented and difficult to access in a user friendly way. InYourArea will change that. It has the potential to be for local news and information what search engines were for the internet: a gateway to vast amounts of data and information that is currently hard to access but highly relevant to people's lives.

“InYourArea will breathe new life into local news and information, making it more discoverable, relevant and visible than ever before.”

 

Keep in touch
Get our free weekly retail
newsstand report
Enter your email below for our free weekly retail newsstand report, InterMedia updates and relevant industry news. You
can easily unsubscribe at any time. Click here for our privacy policy.
Get in touch

Unit 6 The Enterprise Centre
Kelvin Lane, Crawley,
RH10 9PE

Registered in England & Wales: InterMedia Brand
Marketing Limited. 07256268. Registered Office: North
Quay House, Sutton Harbour, Plymouth. PL4 0RA
Accredited by ABC for reporting standards, providing our
publishers with data their suppliers can trust.

An associate member of The Professional Publishers
Association, with the common commitment of working
towards a prosperous multi-platform media industry.
Subscribe today
Enter your email below to subscribe
for InterMedia free weekly newsstand
reports, updates and industry news.
You can easily unsubscribe at any time using the link at the
bottom of any of our emails, or by emailing us. Click here
to read our full privacy policy.
Part of the InterGo Group
The InterGo group work together
seamlessly to connect and deliver
brands to consumers.
© 2021 InterMedia Brand Marketing Limited. All rights
reserved. InterMedia is a trademark of InterMedia Brand
Marketing Limited. All content, trademarks, artwork and
associated imagery are trademarks and/or copyright
material of their owners.
We love cookies
This website uses cookies based on your browsing activity. By continuing
to use this website you consent to our Privacy Policy and Cookies Policy.