3rd November 2016

What Car? launches car buying service

New Car Buyer Marketplace has been built into the existing What Car? website.


Publisher Haymarket has stated that New Car Buyer Marketplace aims to connect in-market new car buyers with local dealers.

 

Editor of What Car?, Steve Huntingford, said: "What Car? is all about offering advice and this feels like a natural next step. We are all about helping the customer. We’ve had target price for some time and that is applied here. It’s not about squeezing dealer margins, it’s about offering absolute transparency to the customer."

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