New Car Buyer Marketplace has been built into the existing What Car? website.
Publisher Haymarket has stated that New Car Buyer Marketplace aims to connect in-market new car buyers with local dealers.
Editor of What Car?, Steve Huntingford, said: "What Car? is all about offering advice and this feels like a natural next step. We are all about helping the customer. Weve had target price for some time and that is applied here. Its not about squeezing dealer margins, its about offering absolute transparency to the customer."
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