11th August 2016

Women's magazines audited by ABC

Sales of women's magazines have fallen, according to the most recent ABC figures.


The biggest circulation fall was recorded by Heat magazine.

The weekly celebrity gossip title saw sales down 22% year on year, to 144, 074 copies.

Similarly, Now magazine saw sales drop to 109, 661 copies - a decrease of 21%.

Despite seeing sales fall 7.6%, Take a Break magazine saw the biggest total average circulation, with a total of 562, 412 copies.

OK! magazine sales fell by 176, 368 - a decrease of 12% year on year.

Head of magazines and women’s media at OK! Magazine, Sarah Perry, said: “Despite a generally tough trading climate industry-wide, we are witnessing audiences continuing to adapt the way they engage with OK! as a multi-platform brand, to best suit their mobile lifestyles.

“Over the last 18 months, OK! has witnessed its multi-platform audiences grow by 21 per cent, now reaching an industry leading 6.3m UK adults every month and delivering some of the best video content on celebrity news with over 2.2m monthly views.”

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