18th August 2016

ABC launches first Worldwide Brand Report

The Economist is the first brand to sign up for the offering from ABC.

The Audit Bureau of Circulation has revealed it's first Worldwide Brand Report, which allows brands and media groups to demonstrate independently audited reach across multiple platforms and global regions.

The Economist is the first brand to sign up for the service.

ABC worked closely with The Economist to develop the design, which includes colour coded diagrams and clear features to make it easily digestible "at a glance".

A full breakdown is also provided by media platform or geographic region, for more granular detail.

The report can be viewed on the ABC website.

Michael Brunt, CMO and Managing Director of Circulation at The Economist, said: “We are happy to have partnered exclusively with ABC to create the first issued Worldwide Brand Report. The new format helps media companies like The Economist to show its true audience reach across multiple traditional and digital platforms.”

Simon Redlich, Chief Executive at ABC, said: “We’re delighted to issue The Economist with ABC’s first Worldwide Brand Report. In today’s evolving marketplace, media buyers are increasingly looking for cross-platform data they can trust. This new report presents ABC accredited data in an easy-to-read format, showing cross-platform metrics at a glance. The team at ABC is pleased to have worked closely with The Economist to develop this new style of report that clearly illustrates its worldwide brand reach.”
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