Interiors magazine is a collaboration between content and commercial teams.
The launch is part of a wider plan to provide the affluent North London area with a series of different products and platforms from Archants Ham & High portfolio.
Homestead, which is edited by India Block, reflects the growing trend for interior design and development among homeowners. The targeted distribution plan means Homestead will drop through the letterboxes of some of the most desirable homes in Hampstead, Highgate and surrounding postcodes.
Archant content director Laura Adams, says: We had a really clear vision for the concept of Homestead from the beginning from the understated and visually-led content to the high-end look and feel. The overall concept is to produce a beautiful-looking magazine that has enough longevity and long-term relevance to become a part of the interior design itself. The launch is a massive achievement for the Hampstead-based teams who have worked side-by-side to make this a success."
North London Publishing Director John Cheadle adds: "I am incredibly proud of what has been an outstanding team effort. Homestead looks and feels great and has entirely fulfilled its brief of delivering an exclusive magazine full of content aimed at individuals who reside in the high value homes of North West London. Special thanks and congratulations go to editor India Block and sales manager Patrick Dunne for pulling out all the stops it is a truly outstanding effort from everyone involved."
