29th June 2017

Archant launches new digital subscription service

Service will offer users unlimited access to over 35 titles.


Magazine Club costs £4.99 a month, and provides access to new monthly titles as well as an archive of past issues.

More than 650 editions are available via a responsive website and dedicated Android and iOS apps.

The project, spearheaded by Digital Magazines Manager Chris Scarle and Digital Marketing Executive Mitch Williams, has been designed to drive circulation by increasing cross-title readership and attracting new audiences.

Scarle said: “Looking at our current digital marketing activity, we know there is huge potential in this area. By maximising exposure to our magazine portfolio and lowering the cost barrier to try additional titles, we are confident we can substantially increase the percentage of readers accessing multiple Archant magazines each month."

Williams added: "When looking into the idea initially, we identified a number of core target crossover areas where we saw great potential to attract new audiences, especially internationally. By combining individual titles into topic specific groups we open up a host of new marketing opportunities and greatly increase the appeal for new readers."

The Magazine Club can be found at www.facebook.com/archantmagazineclub and www.twitter.com/archantmagclub.

www.magclub.co.uk

Published by PPA.co.uk. Read the full article here


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