7th July 2016

Archant launches pro-EU newspaper

The new title will appeal to those who voted remain in Britain's historic EU referendum.


The New European is aimed at those "feeling dismayed and disenfranchised by Brexit", offering them a "a non-political focal point, bringing together the extraordinarily broad spectrum of people who feel a real sense of loss after the Leave vote victory", according to Archant.

The title aims to act as a chronicle for the political events of 2016.

The title will be delivered to market faster than any other British newspaper in history, just nine days from concept to newsagent.

The title will run for four issues initially, with any further print runs to be decided based on reader interest.

The title will be available nationwide via it's website.

Retail distribution will be focused on London, Manchester, Liverpool, the South of England, and other areas which strongly voted in favour of remain.

 

Matt Kelly, Chief Content Officer of Archant and launch editor of The New European, said: “We are currently in an extraordinary period of time in the UK, with all of society seemingly in a state of flux and turmoil. I believe the 48% who voted to Remain are not well served by the traditional press and that there is a clear opportunity for a newspaper like The New European that people will want to read and carry like a badge of honour. We value expertise and have some of the world’s best brains in their areas writing for us. And it is also a politician-free zone. They are banned.”

Will Hattam, CMO, Archant, said: “This isn't just another national newspaper, it's a new type of publishing product. As a pop-up publishing project this is a truly innovative approach to reaching new audience segments by extending our established expertise in creating high-quality, engaging content into new areas.

"What's exciting is that the story of this paper isn't yet written - its sprung into life, driven by the events of the last few weeks, and will continue to serve its audience as long as they want it to. There's no ongoing commitment, just an opportunity to explore new boundaries in newspaper publishing."

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