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5th May 2016

BBC Good Food Magazine relaunches

The BBC has relaunched it's popular Good Food Magazine.

The first relaunched edition of Good Food Magazine was released on 28th April 2016.

The relaunch follows an extensive period of research and development, which focused on all aspects of contemporary food culture.

The relaunched Good Food Magazine is the first under new Brand Editorial Director Christine Hayes, and Editor Gillian Carter.

A host of new contributors have joined the title, including Tom Kerridge and John Torode, BBC chefs.

Each issue will also feature a big name chef, such as Nigella Lawson or Jamie Oliver.

The relaunched magazine will also debut brand new content, including food trends, issues, restaurants, travel, and of course recipes.

Structurally, the magazine will have a bigger pagination, a larger format, and a new contemporary design.

BBC Good Food Brand Editorial Director, Christine Hayes, said: “BBC Good Food Magazine is a key platform in the BBC Good Food brand. Every month we reach millions of people passionate about food. They told us they love and trust the recipes in our magazine but we could give them even more inspiration on how to spend their leisure time out of home, as well more on health and food trends. The magazine re-launch is in line with our strategy to strengthen our position as Britain’s most powerful food media brand and grow our audience of passionate foodies. For more than 25 years we’ve been known for our trusted recipes and cookery skills - now we’re bringing the same excellence to all areas of foodie interest.”

The new editions of Good Food Magazine will be priced at £4.25.

BBC Good Food Publishing Director, Simon Carrington, said: "It’s vitally important that BBC Good Food continues to push things forward and innovate, and this re-launch does exactly that, creating a more dynamic, modern magazine to ensure a superior user experience. Christine, Gillian and the editorial team have done an incredible job of re-working the magazine from top to toe and with the new, vibrant aesthetic, comes a raft of new opportunities for our advertisers and partners. BBC Good Food is Britain’s most powerful food media brand with the website reaching 20million unique users a month, and this redesign reasserts that with every new development."

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