30th April 2016

BBC international audience grows year on year

The total audience for BBC international services has grown 12% year on year.


The BBC has claimed that the total audience for its international services has grown to 348 million.

This growth represents a 12% increase year on year.

This can be broken down into 162M in television, 147M in radio, and 80M in digital (which includes social media).

The total figure represents the audience outside of the UK, as well as viewers tuning in to World Service broadcasts within the UK, including the BBC World News channel.

The BBC has revealed that its biggest audiences, outside of the UK, are the US and India with a combined 35M.

India represents 23M, closely followed by Pakistan at 13M, Iran at 12M, Egypt at 11M, Tanzania at 10M, Brazil at 8M, Afghanistan at 7M, and Bangladesh at 6M.

Keep in touch
Get our free weekly retail
newsstand report
Enter your email below for our free weekly retail newsstand report, InterMedia updates and relevant industry news. You
can easily unsubscribe at any time. Click here for our privacy policy.
Get in touch

Unit 6 The Enterprise Centre
Kelvin Lane, Crawley,
RH10 9PE

Registered in England & Wales: InterMedia Brand
Marketing Limited. 07256268. Registered Office: North
Quay House, Sutton Harbour, Plymouth. PL4 0RA
Accredited by ABC for reporting standards, providing our
publishers with data their suppliers can trust.

An associate member of The Professional Publishers
Association, with the common commitment of working
towards a prosperous multi-platform media industry.
Subscribe today
Enter your email below to subscribe
for InterMedia free weekly newsstand
reports, updates and industry news.
You can easily unsubscribe at any time using the link at the
bottom of any of our emails, or by emailing us. Click here
to read our full privacy policy.
Part of the InterGo Group
The InterGo group work together
seamlessly to connect and deliver
brands to consumers.
© 2021 InterMedia Brand Marketing Limited. All rights
reserved. InterMedia is a trademark of InterMedia Brand
Marketing Limited. All content, trademarks, artwork and
associated imagery are trademarks and/or copyright
material of their owners.
We love cookies
This website uses cookies based on your browsing activity. By continuing
to use this website you consent to our Privacy Policy and Cookies Policy.