Bloomberg Media’s Kinection, it’s expanded custom content studio, has formed a multimedia content partnership with BMW.

According to Bloomberg, Beyond100 will tap into BMW’s group pioneering spirit and visionary engineering to create a multimedia compendium of thought leadership around how we will move and live in the future. Using Bloomberg Media’s platforms of print, video and digital media, Beyond100 will pose 100 Q&A’s over the next six months.

The campaign will run across Bloomberg Businessweek, Bloomberg Pursuits and Bloomberg.com, and there will also be supported social media activity from Bloomberg and BMW Group. Print activity will start on 14 July with a sponsored feature on the BMW’s future in BusinessWeek EMEA.

Penny Bartram, Bloomberg Media’s Head of Marketing in EMEA, said, “The #Beyond100 campaign is a great demonstration of how Kinection is able to use its editorial expertise, together with data and insights, to build compelling stores for brands looking to engage with Bloomberg’s affluent audience”.