The partnership will be with a number of premium publishers

Bloomberg made the announcement at MIPCOM.

The companyw ill distribute Billboard, The Hollywood Reporter, El Financiero, and STAT text and video content.

Josh Rucci, general manager at Bloomberg Media Distribution, said: “As the media landscape continues to evolve, so has content creation and syndication. More companies are looking to license content to add breadth and depth for their audiences. By partnering with a diverse group of publishers, Bloomberg can now offer significant capabilities to deliver a range of content easily and at scale."

John Amato, co-president of The Hollywood Reporter-Billboard Group, said: "The Hollywood Reporter and Billboard always strive to deliver unparalleled coverage to our readers. By partnering with Bloomberg Media, our flagship brands for the entertainment and music industries, will be introduced to a new, highly engaged and global audience."