14th July 2016

Bloomberg Media partners with Twitter

The two companies have announced a live streaming partnership.


Twitter and Bloomberg Media will live stream certain Bloomberg Television programs.

Included in the coverage will be Bloomberg West, With All Due Respect, and What'd You Miss.

This partnership enhances Bloomberg Media's digital video strategy, and will allow them to extend their network to reach Twitter's huge global audience.

Bloomberg Media Chief Executive, Justin B Smith, said: “We continue to invest aggressively in innovative distribution models in order to deliver the most critical business and financial news and information to our audience of busy, on-the-go, global executives. By partnering with Twitter, viewers from all over the world will now be able to leverage a powerful, real-time platform to consume and react to the news, accelerating our position as a leader in global business video, and offering new and innovative opportunities for our marketing partners."

Twitter's Chief Financial Officer, Anthony Noto, said: “Twitter is one of the fastest ways to find out what’s happening in global business and financial markets, and to engage in the live commentary about it. Partnering with Bloomberg will give people on Twitter the best way to see live financial markets performance combined with the live commentary on the underlying drivers and implications."

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