23rd February 2017

British Vogue introduces Facebook messenger bot

Vogue Fashion Update is the first Facebook Messenger bot to personalise fashion news.


The launch of the bot coincided with London Fashion Week.

Vogue Fashion Update, the name of the bot, aims to give users personalised fashion news including the latest shows during London Fashion Week and updates from specific designers.

Editor in chief of British Vogue, Alexandra Shulman, said: “This is a new method for us to be able to talk directly and immediately to the huge Vogue audience, who rely on us to provide inspiring and authoritative fashion news.”

Users will be able to receive updates daily from the messenger bot, with up to date news during international fashion week season featured.

The news will be tailored to evolve over time, to give users the most relevant and up to date news.

Condé Nast International’s director of product, Cantlin Ashrowan, said: “We are always seeking to engage with our audiences in new and innovative ways. Today marks the latest step in British Vogue’s long history of innovation in fashion journalism.”

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