23rd March 2017

Build-A-Bear Workshop magazine launches

Signature Publishing has announced the new launch.


The launch follows the reception a Build-A-Bear Workshop special edition of Girls Love magazine received, which was a sell-out success.

Build-A-Bear Workshop is celebrating its 20th birthday, and boasts over 12M loyalty members in the UK.


Editorial director at Signature Publishing, Amanda Clifford, said, "A visit to a Build-A-Bear Workshop store has to be on the top of every child’s wish list, so we’re so excited to publish a magazine dedicated to this iconic brand.

"Build-A-Bear Workshop magazine is the perfect partner for Build-A-Bear Workshop, and it’s a joy to bring these furry friends to life on the printed page!"

Chief product officer at Build-A-Bear Workshop, Jennifer Kretchmar, said: "As we continue the (20th anniversary) celebrations this year, the launch of Build-A-Bear Workshop magazine from Signature Publishing will help bring our brand to life for children in new ways while continuing to inspire imagination and creativity."

The title will be bi-monthly, and is aimed at children aged 6-12.

The first edition, edited by Julie Patten, will launch on March 29th 2017 and priced at £3.99

 


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